2020 Guide to use Hashtags in Instagram for Maximum Exposure

Wondering how to use hashtags on Instagram to promote your content and brand better?

The term “hashtag” was added to the Oxford English Dictionary in 2014.

Why? Because hashtags are an incredibly powerful tool on social media. And, when it comes to effectively marketing on Instagram, that little symbol is something that you can’t afford to ignore.

Instagram hashtags are still an effective way to get more eyes (and engagement!) on your Instagram posts in 2020. A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag.

So, you might be wondering “how to use hashtags on Instagram?” for your own brand.

What are Instagram Hashtags?

On social media, by placing the pound symbol in front of a word or phrase, you turn that particular term into a clickable link. When users click that link, they’ll be taken to a page that displays all posts that also utilize that hashtag.

Put simply, it’s a way to categorize and group similar content together. For example, clicking the hashtag “#travel” that appears in an Instagram post will take you to a page that looks like this, where you can see other travel-related posts:

The Basics

Hashtags are a use it or lose it kind of tool. If you use them properly there is a good chance of increasing your organic reach.

One can use as many hashtags on a post but only the first 30 will help in the search result. .the smart way is to use hashtags strategically and relevance to your business or content.

So the question is how many to use? ideally using 15 to 20 hashtags is the best strategy.

To find out how many searches hashtag has got, simply type your hashtag in the search section of Instagram and it will tell you how many posts are associated with that hashtag. 

Now the hashtag formula:

  1. 3-5 popular hashtag – 3,00,000 to 10,00,000 posts
  2. 3-5 mildly popular hashtag – 50,000 to 3,00,000 posts
  3. 3-5 specific hashtag to your business or content 
  4. 1-2 brand hashtag
  • The popular hashtag will give you an initial burst of activity from non-followers but within a short span of time may be within a few minutes it will fade away and will be buried in the archive of that popular hashtags.
  • The moderately popular hashtags are going to keep you popular from hours to days which will help you keep getting more activity.this will cause your followers to like your post and non-followers to you during your content.

Now that your post is getting audience attention, you are ranking starts to get better especially in that specific hashtag you used. Now they will help you keep your post up at the top for months.

So now if someone searches one of the specific hashtag you used you will show up as one of the top search result. They might view your post, like it, view your profile, and might even contact you if you have enabled the action buttons on your profile.

Now the question arises “Where to put them- Captions or Comments?” And the answer is it doesn’t matter. Putting them in either section will work perfectly fine. You can put a few hashtags in the comment section to not crowd your caption section but it is a personal choice.

Now to check if your hashtags are working or not you simply have to tap on view insights down in the options on your post and see how many e search results you have gotten by your hashtags, and to be able to have your insights you need to have a business or a creative profile. 

You have to keep in mind that you should use hashtags that are popular in your audience not simply popular in your business. To do that simply search similar types of posts for products or services on Instagram and check what kind of hashtags they are using which have a large viewership for a large number of posts and likes.

Now this strategy I want instantly give you a lot of search results for a lot of followers in a short time you have to experiment with hashtags and keep posting regularly. It takes time to generate an audience but it is a solid method to increase your followers and expand your business or service.

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